Facebook rolled out a “donate” button Monday that allows users to put their money where their “Like” is by actually donating directly to nonprofits through the social network.
This is one of Facebook’s best ways of countering the theory of “slacktivism,” the term used for when people ally themselves with a cause on social media but then stop there rather than taking the monetary or volunteering steps necessary to actually exact change.
This is one of Facebook’s best ways of countering the theory of “slacktivism,” the term used for when people ally themselves with a cause on social media but then stop there rather than taking the monetary or volunteering steps necessary to actually exact change.
Today, UNICEF Sweden has 177000 likes on Facebook.
